Different techniques are used in adverts in order to bring out a certain characteristic!
In this case they used a comedic situation to go along with the celebrity endorsement in order to interest the viewer, and leaving the main message hidden at all time until the last moment!
In this advert there are some elements of product placement, in this case the "acer" netbook used in this advert.
Then finally the main message/focus of this advert is reviled...
T-Mobile
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